• Apple Names Denise Young Smith as VP of Diversity

    Apple Names Denise Young Smith as VP of Diversity

    Apple announced that they are giving the position of Diversity to former VP, Worldwide Human Resources, Denise Young Smith.  Which means, Apple has made the position of diversity an actual position.  And not just any position, but specifically in the role of a Vice President.  Typically, these types of positions and initiatives fall within the Human…

  • Apple Acquires Beddit Because They’re Concerned About Your Sleep

    Apple Acquires Beddit Because They’re Concerned About Your Sleep

    Apple is extremely concerned about your sleeping habits.  So concerned, in fact, that they have acquired the company Beddit.  Beddit offers a sleep tracking app and additional hardware to help you understand your sleeping habits.  But is this something that consumers will want?  Especially since it requires additional hardware.  Which is available for sale in…

  • With Apple Watch Sales Way Up In Q1 Does Fitbit Need to rethink its upcoming Smartwatch?

    With Apple Watch Sales Way Up In Q1 Does Fitbit Need to rethink its upcoming Smartwatch?

    Apple surpassed Fitbit as the world’s largest wearable vendor with an estimated 3.5 million shipments of its Apple Watch.  And that’s just for the first quarter.  Fitbit only shipped 2.9 million of it’s fitness trackers.  This number is up from the same quarter last year.  With Apple only having sold 2.2 million during that time,…